1. The exhibition delivered outstanding results, precisely reaching global key buyers.

At the recently concluded third phase of the 137th Canton Fair (May 1–5), Dezhou Huijia Textile Co., Ltd. showcased its three core product lines—bamboo‑fiber baby products, antibacterial home textiles, and a range of designer bath towels—at the Home Textiles Pavilion (Booth 1.1F37‑38) and the Maternity & Baby Products Pavilion (Booth 15.1E38‑39), under the theme “A Better Life, Green Global.” Over the five days, the company welcomed 750 global buyers, with an average daily footfall exceeding 150 visitors, spanning 62 countries and regions across Europe, the Americas, the Middle East, Southeast Asia, and Latin America. As of June 5, on‑site order placements accounted for 10% of total inquiries, with intended order values surpassing US$3 million, and customer conversion rates up 25% compared to the previous session.

2. Innovative products are leading the industry, with three best-selling items sparking a purchasing frenzy.

Bamboo Fiber Baby Collection: Natural Antibacterial Properties as a Core Competitive Advantage

The company’s flagship bamboo‑fiber baby swaddles, bibs, and muslin blankets have earned top preference among buyers in the Middle East and Southeast Asia, thanks to their 73% bacterial kill rate within 24 hours—attributable to the bamboo‑kun ingredient—and moisture‑wicking performance that is 1.5 times greater than cotton. Ahmed, a procurement manager for a Saudi maternal‑and‑infant brand, commented: “With OEKO‑TEX certification and a 52°C heat‑resistance technology, these products are perfectly suited to the logistics conditions of high‑temperature regions, addressing the longstanding issue of traditional cotton items being prone to mold.”

Jacquard-Design Antibacterial Bath Towel: A Variety of Jacquard Patterns Attracts the European and American Markets

Incorporating jacquard weaving into towel designs and employing cold-transfer printing technology—reducing energy consumption by 40%—the products feature cartoon motifs and striped colorways that appeal to European and American markets. At the event, the brand secured its first batch of orders from Dubai’s high-end home‑decor sector.

Newborn Gauze Sets: Entering a New Growth Segment in the Newborn Gauze Market

A gauze baby set developed to meet the needs of Japanese and Korean suppliers, crafted from 70% bamboo fiber and 30% cotton to enhance product utilization while leveraging the unique benefits of this bamboo-cotton blend. At the supplier’s site, a five-year framework agreement for 500,000 units was secured.

3. The Belt and Road market accounts for 65%, with digital tools boosting conversion efficiency.

Customer mix optimization: This year, buyers from countries participating in the Belt and Road Initiative account for 65% of our customer base, with Egypt, Indonesia, and Algeria posting growth rates exceeding 40%. The company has launched region-specific products such as Arab headscarves and tropical-floral beach towels, driving a 200% year-over-year increase in Middle Eastern orders.

Smart Follow-up System: During the trade show, an AI‑powered customer management tool was used to capture buyer‑specific requirements in real time—such as “rush order with 15‑day delivery” or “minimum order quantity of 500 units”—and automatically matched these needs with tailored quotation proposals after the event. The response rate for the first round of follow‑up emails increased to 45%, outpacing the industry average by 20 percentage points.

Digital exhibition halls extend the value of trade shows.

An independent website has launched the “Canton Fair Restricted Zone,” featuring 3D product showcases and live-streamed factory‑to‑product traceability. Customers who cannot attend can scan a QR code to view real-time quality‑inspection processes on the production line. During the first week of June, online inquiry volume increased by 120%.

General Manager Qi’s outlook: “A 10% order success rate is just the starting point! Leveraging the spillover effects of the Canton Fair, we will allocate 20% of our R&D budget over the next three years to develop smart temperature‑regulating textiles featuring bamboo fiber and phase‑change materials. At the same time, we will expand our assembly base in Mexico to establish a North American tariff‑free springboard.”

Data sources: the official website of the Canton Fair, the China Chamber of Commerce for Import & Export of Textiles, and the exhibition’s statistical system.

Press Contact: Frida | Brand Director | frida@dzhuijia.com